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Where Design Meets Meaning.
Emmy-Award winning creative work built to inform, inspire, and endure.

I design digital experiences with soul. Whether building a donation-driven museum site or designing membership portals that actually convert, I bring design sensibility and real-world function together for mission-driven organizations.

Need a site that’s more than just beautiful — one that drives donations, tickets, or deeper engagement?

Minnesota Military & Veterans Museum membership options page displaying four membership levels with price details: $30/year, $55/year family, $100/year, and $500 lifetime. Each option includes an emblem with a star and the museum's logo.
Website header showing military artifacts and badges from the Minnesota Military and Veterans Museum. The page highlights micro artifacts and promotes exploring Minnesota's military history.
Minnesota Military Museum website showcasing General John W. Vessey Jr., highlighting his role as a Cold War soldier and statesman, and featuring a series called "RESOLUTE: MN Stories of 9/11 & The War."

Website Creation & Branding

http://mnvetmuseum.org – Built from the ground up

Overview

Design and develop a full-featured website for the Minnesota Military & Veterans Museum, supporting its growth into a world-class destination for education, preservation, and community engagement.

Challenges & Opportunities

The site needed to reflect the brand identity I co-created with the Executive Director while supporting a range of essential functions: membership enrollment, online donations, artifact submissions, newsletter signups, staff contact, and ticket sales for individuals, groups, and all age levels. It also needed to feature curated and original video content to expand the museum’s reach and storytelling. I designed the site in Squarespace and implemented custom code to meet the museum’s unique needs—blending flexibility with brand consistency.

Results

The live site now includes all core features, with ongoing updates and content additions. Revenue, traffic, and user engagement have steadily increased, helping the museum expand its mission and connect with new audiences.

Image showing a lineup of various motorboat models labeled with names and specifications like length, weight, width, and height, arranged from largest to smallest. Each boat is displayed from an overhead view with different colors and designs.

Website Refresh

https://www.whalyboatsusa.com – Visual Refresh and Product Video Integration

Overview

Redesign and update the Whaly Boats USA website using Wix, with a focus on simplifying the layout and incorporating product videos to better engage both professional and consumer audiences. This update was to be based on extensive research and feedback from existing and potential customers.

Challenges & Opportunities

Collaborated closely with the owner and Marketing Manager to create a clean, user-friendly experience that appealed equally to individual buyers and dealers. The goal was to balance visual appeal with clear product information.

Results

The updated site has seen increased traffic, more subscriber signups, and a higher volume of product inquiries via email and phone. While refinements are ongoing, the improved user experience and streamlined navigation have already made a significant impact.

Specifications and diagram of the Whaly 500R80 boat including dimensions, weight, capacity, and color options.
Collage of Nature's Bounty immune support supplements, including Ester-C, Vitamin D3, Zinc, Vitamin C gummies, and Disney Frozen gummies, with "Product Guide: Immune Support" text.

Digital Ads

The Bountiful Company – A Nestlé Brand

Overview

Provide supplemental design support for The Bountiful Company’s internal and external communications, including A/B/C testing for digital ad performance.

Challenges & Opportunities

As a large company with a broad product portfolio, it was essential to seamlessly integrate with the existing Marketing team and align with established brand standards while offering flexible, responsive support.

Results

Created a range of digital ads for testing. Of the examples shown, the blue variation achieved the highest click-through rate, contributing valuable insights for future campaigns.

Multicolored brochure for "The Bountiful Company" with diverse group photo, new colleague guide, welcome message, brand overview with logos, and core competencies chart.

Digital Onboarding Guide

The Bountiful Company – A Nestlé Brand

Overview

Collaborate with The Bountiful Company to design internal onboarding materials that reflect and reinforce the company’s culture. This included a 24-page digital guide used to welcome and orient new employees.

Challenges & Opportunities

Every organization has a distinct voice and culture—and onboarding materials play a key role in setting the tone. Seamless integration with the Marketing and HR teams was essential to ensure the content felt authentic, informative, and on-brand.

Results

The final guide was well-received and successfully rolled out to new hires. I provided fully editable working files, allowing the internal team to easily make future updates as the company evolves.

Promotional image for "Film in the Cities: Radical Roots of Youth Media," a Twin Cities PBS original, featuring vintage film equipment and the slogan "Coming This February."
Collage of promotional graphics for 'Film in the Cities: Radical Roots of Youth Media,' a Twin Cities PBS original. Includes logos, images of a person with film equipment, and details about streaming and premiere dates. Orange theme with text and visuals highlighting the event on February 21 at 8 PM on TPT 2.

Digital Ads

Film in the Cities – Twin Cities PBS

Overview

Create the signature image and develop a full suite of digital ads to promote Film in the Cities programming, including events, films, and TV shows.

Challenges & Opportunities

Each campaign required 15–20 ad variations depending on the media buy. To streamline production and maintain consistency across formats, I used Adobe Illustrator’s artboard canvas to efficiently design multiple ad sizes.

Results

The most effective ads featured clear, high-impact imagery and simple framing—especially important at smaller sizes. Designs with busy or black-and-white backgrounds proved less legible when scaled down. Final ads were deployed across multiple platforms, including Google, and supported strong engagement across campaigns.